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P.R. PATHFINDER LECTURER TELLS IONA COLLEGE AUDIENCE OF THE

IMPORTANCE OF CREDIBILITY

 

NEW ROCHELLE, NY, Dec. 13th. - A veteran public relations practitioner told a student/faculty audience at Iona College tonight that the credibility of an organization's spokesperson is of paramount importance in communicating with internal and external audiences.

Virgil Scudder, a public relations counselor from New York City, discussed the importance of credibility whenever an organization communicates with its internal and external stakeholders, such as employees, retirees, shareholders, governmental bodies, the media and customers, among others.  Scudder has trained hundreds of corporate executives form the U.S. and overseas on effective communication techniques for print, broadcast and web-based interviews.

The "Public Relations Pathfinder" Lecture Series is in its second year at Iona, and features renowned national leaders in the public relations profession who have expressed their willingness to share their lifetimes of experience with the next generation of public relations practitioners.  The Lecture Series is sponsored by the Iona College Chapter of the Public Relations Student Society of America, one of over 200 such chapters nationwide.

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